Creative Director

RO PINOCHET

Hay pan, pasteles y alegría, alegría.

About

Ideas first.
Everything else has to earn its place.

Ro Pinochet is a Chilean Creative Director based in Guatemala, working across advertising, brand ideas, campaigns, content and culture. His work combines strategic thinking, strong concepts and creative direction with a simple rule: the work should feel human before it feels polished.

He believes the most interesting brands are built by people with a point of view — and that good ideas still need craft, judgment and a little joy to become something worth remembering.

Ro Pinochet speaking to an audience

Contact

Hay pan, pasteles y alegría, alegría.